Coldwell Banker Bain Takes Home Selling to a New Dimension!
Once again maintaining our position as a leader in new web technology, I am proud to announce that CBBain is the first real estate company to market an actual home for sale in Second Life®! This virtual community will allow users – or “avatars”– to tour an exact replica of a house online by viewing a 3-D reproduction that precisely matches the specifications of the home. The $3.1 million Mercer Island home currently for sale is listed by a Mercer Island CBBain agent. Partnering with Coldwell Banker National in this exciting new opportunity, CBBain is taking online home searching to a new level. Second Life users – and potential buyers – will be able to virtually walk through each room of the house. A variety of different touch points in the home allow interested visitors to click through to coldwellbanker.com where they can ask for information about the home or even set up an appointment to see it in person. Additional details about the home are available at: www.cbbainvirtualhome.com
“Online communities like Second Life are allowing industries even more ways to interact with their consumers,” said Bill Riss, chief executive officer of Coldwell Banker Bain. “This partnership benefits our prospective buyers because they can get the most realistic view of the home possible, short of actually visiting it.”“Our connection with Second Life also exposes our company to an emerging new group of consumers who interact socially and conduct their daily business online,” Riss continued. “Making this home available to tour in Second Life is just another example of how Coldwell Banker Bain has recognized the need to consistently find new and innovative ways to reach potential home buyers and sellers.”
What is Second Life?
Second Life is a 3-D virtual world entirely built and owned by its Residents. Click here for more details.
Are any other real estate companies marketing an actual home for sale on Second Life?
Nope, we’re the first!
What’s an Avatar?
An Avatar is the name given to Second Life users. Where in Second Life is the house located?
Ranchero lot 28, Ranchero (56, 137, 40)
1 Comment
August 18, 2007 at 11:36 pm
To take a tour of the virtual home, just visit Coldwell Banker Headquarters within Second Life located in the Ranchero sim (200,250), use the following SLURL http://slurl.com/secondlife/Ranchero%20/210/229/32/ or search under places for “Coldwell Banker”.
For the record, design, execution, and ongoing maintenance of the Coldwell Banker presence in Second Life is handled by Code4Software LLC http://www.code4software.com
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